Real Estate BS

A Handbook of Strategy for Real Estate Agents

100+ BS Scenarios Included!

Everyone in the real estate business has their Business Strategy (BS) when dealing with others (same as in other industries, of course). This book proposes BS you could engage in when responding to the BS of others.

BS comes in all kinds of shapes and sizes and from various directions, which is great! Never boring!

The book presents over 100 scenarios and discusses possible ways to handle them. The book consists of the following seven parts:

·       Part 1: General BS agents need to handle

·       Part 2: BS when dealing with buyers

·       Part 3: BS when dealing with sellers

·       Part 4: BS when searching for the right brokerage

·       Part 5: BS when dealing with your current employing broker

·       Part 6: BS when dealing with other agents

·       Part 7: Self BS

The book concludes with an Appendix full of BS that is good for you - Marketing Yourself, Your Brand, and Your Services. This is the key thing to do to fight the situations described in the Self BS chapter