The 8 Step Strategy for Success in Real Estate Sales

And the 18 Reasons Why Most New Real Estate Agents Fail

Featuring 13 Key Factors in Selecting a Real Estate Brokerage

This book is comprised of four parts:

Part One – Introduction to the Real Estate Industry Part one provides an overview of real estate and the types of careers available in this field. It introduces the basics of real estate as well as of the real estate industry, the different types of residential as well as commercial real estate, and provides a survey of 35 real estate and related careers.

Part Two – Introduction to Real Estate Sales Part two looks at what successful real estate agents do, from establishing property values to closing deals. It looks at valuation (pricing) of real estate, how agents handle occupied properties they list for sale, how agents handle vacant properties, what agents do to market properties, how agents manage offers, and how agents handle closings (escrow). This part of the book is laden with technical details and procedures. They are provided to you so you can determine if real estate sales is genuinely for you.

Part Three – What It Takes to Succeed in Real Estate Sales Part three looks at what it takes to be a successful real estate agent. It looks at the skills you should possess as an agent, how to choose the right brokerage to join, and how you should market yourself, your brand, and your services as an agent once you join a brokerage.

Part Four – Additional Real Estate Careers Part four provides a more in-depth look at additional career opportunities in, and related to, the real estate industry. It looks at real estate finance, property management, real estate auctions, 1031 exchanges, residential leasing, commercial leasing, and investing in real estate.